Project Description

IMD: Creating Change Leaders Through Project-Based Simulations

The International Institute for Management Development (IMD) is a business school located in Lausanne, Switzerland, offering MBA and Executive MBA programs. Consistently ranked as one of world’s top open programs by the Financial Times, IMD educates over 9,000 executives from across the globe each year.

Since 2014, IMD has been integrating Celemi Cayenne™ into various executive education programs as a way of practicing communication and teamwork. Participants are typically senior-level managers studying at IMD.

Cayenne allows participants to directly directly confront 30 issues which have been empirically shown to be potential derailers of change initiatives. Through the experience of a business simulation, the executives can rehearse, anticipate, and prepare for derailing factors, all in a safe environment.

I’ve learned that significant change programs need to be seen as a series of synchronized work streams – essentially projects.

-Seán Meehan, Martin Hilti Professor of Marketing and Change at IMD

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