Teams compete in two markets simultaneously: customers and talent.
In the customer market, teams compete through their R&D investments, reputation, culture, and pricing strategies. These choices must be aligned with their competence profile and capacity in order to meet client needs effectively. How well teams match the right capabilities to the right customers directly affects collaboration, delivery quality, project outcomes, and financial performance, particularly under pressure and in challenging situations.
At the same time, teams compete in the talent market. They must recruit, develop, deploy, and retain key employees while building an organization that people want to stay with. After several simulated years, teams can headhunt talent from competitors. In parallel, they can actively implement mitigation strategies to protect critical people, such as investing in development, leadership practices, incentives, culture, and overall organizational attractiveness.