CELEMI Apples & Oranges™ Manufacturing Sales


Empower your employees to think like business owners through the power of play. Experience the results of sound business sense.

In Celemi Apples & Oranges™ Manufacturing – Sales, your people will lead A&O Inc—an established, fictitious company facing tough, real challenges. Through a series of simulated exercises about the foundations of business, they’ll learn firsthand how to monitor cash flow, better utilize resources and improve productivity. Balance sheets and income statements teach them to measure results and understand how their daily decisions impact the company financially.

Everyone’s a winner in Celemi Apples & Oranges™ Manufacturing – Sales—a playful approach to serious business results.


Business Acumen
Financial Literacy
Cash Management
Operational Decision-Making
Working Capital
Capacity Utilization

Teams learn how to monitor cash flow, better utilize resources and make productivity improvements. They will also measure results in the Balance sheet and Profit & Loss statement.

While exploring the factors that impact a company’s financial statements – they will develop a solid business sense that can help guide their future decisions in everyday work.

“We selected Apples & Oranges because of its interactive experiential learning method and manufacturing focus. The program allows people to really appreciate how finance plays an important part in any business by putting them in charge. We had really good fun – this training and the facilitation supported our team development.”

– European Vice President, West Pharmaceuticals

Find out more about our clients experiences of Celemi Apples & Oranges™

In Celemi Apples & Oranges™ Manufacturing – Sales participants will:

  • Understanding how to build a customer base that will yield both short-term profit and long-term profitable and sustainable growth

  • Learning what customers to pursue by monitoring issues such as volume, loyalty, image, price and payment terms

  • Understanding how the organization benefits from better sales forecasting

  • Understanding how daily decisions impact the company strategically and financially

  • Learning basic business finance language and the logic of business – “how it works”

  • Continuously identifying improvements in the business processes

  • Knowing how their business generates profits today and how it will need to generate profits in the future

  • Understanding the meaning of working capital and how the use of assets affects the profitability

  • Gaining a better appreciation of the issues that arise when scaling a company for growth

  • Understanding the meaning and leverage effects of value and business drivers

Do you know that you can extend your learning experience with Digital Components?


Contact us, we´ll be happy to explain more in a meeting, phone call or email, whatever suits you best.

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