CELEMI Apples & Oranges™ 


Celemi Apples & Oranges™ is available in five different versions
Choose to read more about a specific version by clicking on the icons below:

Empower your employees to think like business owners through the power of play. Experience the results of sound business sense.

Celemi Apples & Oranges™ is Celemi’s best selling solution, and probably the best selling business simulation in the world. Participants get an overview of how their whole organization functions, and can relate their daily actions and decisions to the company’s profit and loss statement, balance sheet and cash flow statement. Participants are grouped in teams which run one company each, competing  with the other teams. To see if they win or lose, they have to complete the financial statements every simulated year. The learning curve is steep and with their new insight, participants come up with ideas how to improve profitability.

Download the Factsheet here

Celemi Apples & Oranges™ comes in five different versions to reflect various business logics. Each version is highly customizable to fit context, target group and overall purpose.


Business Acumen
Financial Literacy
Cash Management
Operational Decision-Making
Working Capital
Capacity Utilization

Teams learn how to monitor cash flow, better utilize resources and make productivity improvements. They will also measure results in the Balance sheet and Profit & Loss statement.

While exploring the factors that impact a company’s financial statements – they will develop a solid business sense that can help guide their future decisions in everyday work.

Find out more about Business Acumen here

 “Celemi Apples & Oranges exceeded our expectations by a wide margin. [It] not only gives us a foundation to build on – it also creates enthusiasm and gets people involved. These are crucial components for us as we launch our development program.”

Personnel Manager, Volvo Bus Corporation

Find out more about our clients’ experiences of Celemi Apples & Oranges™


In Celemi Apples & Oranges™ participants will:

  • Know how to deploy company resources more efficiently

  • Learn how to read and interpret financial statements

  • Learn how to identify critical elements affecting profitability

  • Learn how to analyze financial ratios and key performance indicators

  • Get an understanding of financial- and management concepts

  • See how their daily decisions impact the company strategically and financially

  • See how they continuously can identify improvements in their own business operations

  • Learn how the business generates profits today, and how it needs to generate profits in the future

Do you know that you can extend your learning experience with Digital Components?

Read about it here


Contact us and we´ll be happy to explain more in a meeting, phone call or email. Whatever suits you best.

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