Project Description

Siemens: Creating Value for Stakeholders

Siemens, a world-leading innovation and technology company, was an early adopter of EVA (Economic Value Added), a new financial indicator that would be used in all major business decisions.

To help leadership and some 75,000 employees worldwide identify with the new concept and thoroughly understand EVA, Siemens turned first to traditional training and communication models. But when these fell short, they called on Celemi.

Our solution: a modified Celemi Apples & Oranges™ business simulation. We used our best-selling business finance learning tool and incorporated EVA principles and Siemens’ own key business figures, to create a one-day program that helped everyone understand the concept and apply it on the job.

“Celemi’s Apples & Oranges™ successfully supports our efforts to establish a value oriented culture among all employees. That’s what will make the difference in performance in the marketplace!”

— Chief Financial Officer, SBS

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