CELEMI Apples & Oranges™

Our Business Finance Simulation

Business Finance for Everyone

CELEMI Apples & Oranges™ is Celemi’s bestselling simulation – enjoyed by millions of participants worldwide.
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Laptop with CELEMI Apples and Oranges™ Triple Bottom Line business simulation
Board-based versions
In-person, hands-on simulations
Digital versions
Online simulations hosted on CELEMI Learning Space™
CELEMI Apples & Oranges™ stands out as a comprehensive business finance simulation experience for everyone involved. It goes beyond the surface, helping individuals comprehend how an organization generates revenue, identifying key metrics, and demonstrating the significant impact of each person’s role on these metrics, no matter their position.

The simulation becomes a catalyst for participants to understand how they can contribute to both the financial and operational success of the business. By fostering motivation, alignment, and communication, CELEMI Apples & Oranges™ breaks down silos within units, encouraging collaboration and creating a more cohesive and financially savvy organizational culture.
Top view of people playing CELEMI Apples and Oranges™ business simulation

Business challenges addressed

Business Acumen

Make informed and insightful business decisions

Financial Literacy

What do the three financial statements tell you, and how do they all connect?

Cash Management

Cash is king. Why and how is it different than profit?

Operational Decision-Making

How do my decisions impact others as well as the financial outcome?

Working Capital

Improve your organization’s financial health

Capacity Utilization

Increase operational efficiency and resource utilization


A shared understanding of financial concepts strengthens communication and collaboration

Implementation options

Individual Contributers

Understand your role in the company’s ecosystem and how you contribute to success

Leadership Development

Provide your leaders with a safe space to practice decision making and see the outcomes
Front-line leaders
Meet daily challenges and optimize individual situations while aligning with the organization’s strategic direction
Research and Development
Innovation and speed to market. “How does my work contribute to our financial success?”
Engineers and Operational Leaders
Understand how your decisions impact financials
Sales People
Understand how you impact your organization and understand the financial value of what you sell to customers
First Time Managers
A perfect intro to finance for non finance roles

Digital versions

 Can be delivered face-to-face or virtually

Board-based versions

In-person, hands-on simulation

Group size

Teams of 4, with unlimited teams

Language support

Available in over 26 languages

Different Industry versions

Through all versions of CELEMI Apples & Oranges™ participants get an overview of how their whole organization functions. They gain an understanding of how their daily actions and decisions affect the company’s profit and loss statement, balance sheet, and cash flow statement. 

Below you will find some of the key differentiators between the CELEMI Apples & Oranges™ versions. All versions are holistic business finance simulations in the sense of running a full business and are easily customized in their delivery to address your specific needs.

Triple Bottom Line

Understand how sustainability and profitability can go hand in hand and strengthen long-term strategy. Extra focus is on:
Sustainability as an enabler
Sustainability performance and finance
Impact on People, Planet, and Profit


Understand the challenges of a manufacturing organization with a special focus around working capital and cash optmization.
Streamline your production
Optimize inventory
Achieve profitable growth
Find internal efficiencies

Manufacturing Sales

Understand the challenges of a manufacturing organization with a deeper focus on the importance of finding the right customer base.
Build both short and long term value with the right customers
Financial as well as intangible value of your customer base
Short vs. long term contracts and customer loyalty
Importance of payment terms


Understand the challenges of running a knowledge organization.
Capacity utilization
Demand forecast
Developing optimal team capabilities
Building a valuable customer base


Understand the challenges of running a retail operation.
Inventory optimization
Conversion rates
Reduce waste and obsolescence
Capacity utilization and demand forecast

Health Care

Understand the challenges of running a healthcare system.
Interdepartmental collaboration and capacity utilization
Alignment on organization’s strategic objectives and mission
Increased patient satisfaction
Optimize resources for enhanced outcomes
“Celemi Apples & Oranges exceeded our expectations by a wide margin. [It] not only gives us a foundation to build on – it also creates enthusiasm and gets people involved.”
Personnel Manager
Volvo Bus Corporation

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