CELEMI Apples & Oranges™ Service


Empower your employees to think like business owners through the power of play. Experience the results of sound business sense.

In Celemi Apples & Oranges™ Service, your people will lead A&O Inc—an established, fictitious service company facing tough, real challenges. Through a series of simulated exercises about the foundations of business, they’ll learn firsthand how to monitor cash flow, better utilize resources and improve productivity. Balance sheets and income statements teach them to measure results and understand how their daily decisions impact the company financially.

Everyone’s a winner in Celemi Apples & Oranges™ Service—a playful approach to serious business results.


Business Acumen
Financial Literacy
Cash Management
Operational Decision-Making
Working Capital
Capacity Utilization

Teams learn how to monitor cash flow, better utilize resources and make productivity improvements. They will also measure results in the Balance sheet and Profit & Loss statement.

While exploring the factors that impact a company’s financial statements – they will develop a solid business sense that can help guide their future decisions in everyday work.

 “Celemi Apples & Oranges exceeded our expectations by a wide margin. [It] not only gives us a foundation to build on – it also creates enthusiasm and gets people involved. These are crucial components for us as we launch our development program.”

Personnel Manager, Volvo Bus Corporation

Find out more about our clients experiences of Celemi Apples & Oranges™

The focus of Celemi Apples & Oranges™ Service is on:

  • Understanding how improving utilization of staff and better procedures for forecasting and planning can affect the bottom line

  • Gaining a better appreciation of the issues that arise when expanding to better meet customer demands

  • Understanding how the configuration (volume, loyalty, image, price, payment terms) of the customer base affects for example cash flow, short-term profitability and long-term market value

  • Understanding how their daily decisions impact the company strategically and financially

  • Learning basic business finance language and the logic of business – “how it works”

  • Continuously identifying improvements in the business processes

  • Knowing how their business generates profits today and how it will need to generate profits in the future

  • Understanding the meaning of working capital and how the use of assets and people affects the profitability

  • Understanding the meaning and and leverage effects of value and business drivers.

Do you know that you can extend your learning experience with Digital Components?


Contact us, we´ll be happy to explain more in a meeting, phone call or email, whatever suits you best.

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