CELEMI Apples & Oranges™ Retail


Empower your employees to think like business owners through the power of play. Experience the results of sound business sense.

In Celemi Apples & Oranges™ Retail, your people will lead A&O Inc—an established, fictitious retail company facing tough, real challenges. Through a series of simulated exercises about the foundations of business, they’ll learn firsthand how to monitor cash flow, better utilize resources and improve productivity. Balance sheets and income statements teach them to measure results and understand how their daily decisions impact the company financially.

Everyone’s a winner in Celemi Apples & Oranges™ Retail—a playful approach to serious business results.


Business Acumen
Financial Literacy
Cash Management
Operational Decision-Making
Working Capital
Capacity Utilization

Teams learn how to monitor cash flow, better utilize resources and make productivity improvements. They will also measure results in the Balance sheet and Profit & Loss statement.

While exploring the factors that impact a company’s financial statements – they will develop a solid business sense that can help guide their future decisions in everyday work.

“Everyone is thinking like business owners. That means future decisions will be made based on sound business thinking, which should improve the financial picture much quicker.”

– Internal consultant, Principal Financial Group

Find out more about our clients experiences of Celemi Apples & Oranges™

The focus of Celemi Apples & Oranges™ Retail is on:

  • Understanding inventory capital management

  • Seeing how the use of assets affects profitability

  • Understanding impact on customer satisfaction as well as  profitability when using personnel in the most effective way

  • Making decisions and observing how improvements contribute to financial success in areas such as distribution optimization, stockroom efficiency, scheduling of staff, store traffic strategy, checkout efficiency, customer service and signage and point-of-purchase display

  • Grasping how daily decisions impact the company strategically and financially

  • Learning basic business finance language and the logic of business – “how it works”, continuously identifying improvements in the business processes

  • Knowing how business generates profits today and how it will need to generate profits in the future, gaining a better appreciation of the issues that arise when implementing major change

  • Learning how small changes in operations significantly can alter outcomes and improve bottom line results

  • Understanding value and business drivers

Do you know that you can extend your learning experience with Digital Components?


Contact us, we´ll be happy to explain more in a meeting, phone call or email, whatever suits you best.

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