Business finance for everyone

Celemi Apples & Oranges™ is Celemi’s bestselling simulation – enjoyed by 1.5 million participants around the world. It’s also available in a 100% digital format!

Celemi Apples & Oranges™ is a ready-made learning experience designed to help participants get a big-picture understanding of how their decisions and actions affect financials. Available in a board-based or all-digital format, both versions feature facilitator-led sessions for a virtual or physical classroom.

Participants in teams of 4 learn from each other while solving business dilemmas together. The highly interactive simulation is closely tied to their reality. A variety of challenges and some fun competition help participants learn by doing.

Experience Celemi Apples & Oranges™ face to face or virtually

The digital format

Facilitator led – delivered in a virtual or physical classroom

  • 100% browser-based (no need to download)
  • Each participant logs into an online app
  • Use on any conference platform with breakout rooms
  • Team interaction and dialog occur in breakout rooms

The board-based format

Facilitator led – with physical material in a physical classroom

  • Large-format, colorful simulation board (100×70 cm)
  • Face-to-face team interaction and dialog
  • Includes the tactile learning element of moving physical coins to imitate the circulation of capital
Business simulations

What’s it like to deliver Celemi Apples & Oranges™ virtually?

A few of our facilitators share their experience:

Celemi Apples & Oranges™ comes in 5 versions. Each is highly adaptable to fit context, target group, and overall purpose. Click for more details:

Empower your employees to think like business owners

Through the power of play, Celemi Apples & Oranges™ participants get an overview of how their whole organization functions, and can relate their daily actions and decisions to the company’s profit and loss statement, balance sheet, and cash flow statement. Participants are grouped in teams. Each team runs a company and competes with other teams to complete the most successful financial statements. The learning curve is steep, but with their new insight, participants come up with ideas on how to improve profitability.

Download the Factsheet here


Business Acumen
Financial Literacy
Cash Management
Operational Decision-Making
Working Capital
Capacity Utilization

Teams learn how to monitor cash flow, better utilize resources and make productivity improvements. They will also measure results in the balance sheet and profit & loss Statement.

While exploring the factors that impact a company’s financial statements, they will develop a solid business sense that can help guide their future decisions in everyday work.

Find out more about Business Acumen here

Key results

Companies using Celemi Apples Oranges™ Manufacturing benefit by creating a common vision
throughout the organization, building a shared baseline understanding of financial concepts, and
communicating key messages during times of organizational change.
Participants taking part in the program win by understanding how their daily decisions impact
the company – strategically as well as financially. Participants will:

  • Learn the basic business finance language and the logic of business – “how it works.”
  • Understand how their business generates profit today and how it will need to grow profitably in the future.
  • Understand how to optimize working capital and how the use of assets affects profitability and cash flow.
  • Gain a better idea of the issues that arise when scaling a company for growth.
  • See how small changes in operations – such as enhancing the information flow, improving purchase efficiency and engaging people – can significantly change the outcome and improve bottom line results.

 “Celemi Apples & Oranges exceeded our expectations by a wide margin. [It] not only gives us a foundation to build on – it also creates enthusiasm and gets people involved. These are crucial components for us as we launch our development program.”

Personnel Manager, Volvo Bus Corporation

Find out more about our clients’ experiences of Celemi Apples & Oranges™


In Celemi Apples & Oranges™ participants will:

  • Know how to deploy company resources more efficiently

  • Learn how to read and interpret financial statements

  • Learn how to identify critical elements affecting profitability

  • Learn how to analyze financial ratios and key performance indicators

  • Get an understanding of financial- and management concepts

  • See how their daily decisions impact the company strategically and financially

  • See how they continuously can identify improvements in their own business operations

  • Learn how the business generates profits today, and how it needs to generate profits in the future

Want to find out more?

Contact us and we´ll be happy to set up a meeting or share additional details by phone or email, however you prefer!

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