Blog Post

Understanding Depreciation: Where the Money Went

Depreciation is one of the most misunderstood concepts in business finance. Here we explain, in plain terms, how depreciation shapes profit, cash and smarter decisions.
Kjell Lindqvist
Kjell Lindqvist is Managing Partner of Celemi. With over 35 years of experience and 25 years in executive roles, he brings deep insight into leadership, business performance, and organizational learning.
5 mins read
October 8, 2025

A human explanation of depreciation in business: a commonly misunderstood concept.

Introduction: “It’s Only…”

You’ve probably heard this phrase in business. “We’ll depreciate the new system over five years, so the annual cost is only…” It makes an expensive investment sound manageable, but what exactly is depreciation in business, and why does it matter?

Depreciation is the method accountants use to spread the cost of assets over their useful life. It affects both profit and the way we think about cash flow, which is why so many managers ask: “If we already paid for it, why is it still showing up as a cost?”

In business, understanding depreciation helps leaders see how assets lose value while still driving performance, a key part of financial acumen.

This article explains depreciation in plain, human terms, using everyday examples like bikes, industrial bakeries, and laptops, to show where the money went, and why it’s such an important part of business finance.

Quick definition: what depreciation in business really means

Depreciation: = spreading the cost of an asset across the years it helps create value.

The bike story: How depreciation in business works in real life

Imagine you buy a new bike for 100. A year later, if you tried to sell it, maybe it’s only worth 80. The difference, 20, is the value that has disappeared. That 20 is your cost for using the bike that year.

Companies face the same reality. If an industrial bakery buys a large oven for 500,000 and expects it to last five years, accountants don’t record all 500,000 as a cost in year one. Instead, they spread it out as 100,000 per year, depreciation.

To dig a bit deeper into how depreciation works in business, you can read Investopedia’s clear explanation of depreciation

Why this matters for business

This method ensures financial statements reflect reality. Ovens wear out, trucks lose value, and buildings age.

If we treated the entire 500,000 oven purchase as a cost in year one, the bakery would look very unprofitable this first year. The following years would then look overly profitable, since the oven would still be working but no costs would be recorded, it skews our understanding of the business.

Depreciation avoids that distortion. It matches the expense of using the asset with the years it helps generate income. Knowing how depreciation works in business helps managers make smarter investment and replacement decisions.

The trap: confusing costs with cash

Here’s the tricky part: depreciation is a cost without a cash payment.

The oven was paid for when it was bought. But each year, part of its value “leaves” the company on paper.

That’s why employees sometimes get frustrated. They say: “If we didn’t spend money, why is there a cost on the P&L?”

The answer: because the company’s assets are worth a little less, and financial statements must reflect that.

The matching principle: why depreciation exists at all

To make sense of why depreciation exists at all, we need to look at one of the fundamental ideas in accounting. At the heart of depreciation is the matching principle. The idea is simple:

If you invest in something that creates value over time, your costs should be matched against the period in which the asset is actually helping to create that value.

That’s why we spread the cost of an oven across the years it bakes bread, or the cost of a delivery truck across the years it delivers goods.

For office workers, the same logic applies to laptops. A company doesn’t expense the full cost of new laptops in year one, it spreads the cost across the three years those laptops are expected to be useful.

But here’s where it gets interesting: if the oven breaks down after three years and cannot be fixed, the bakery can’t keep writing it off over the original five years. The remaining cost must be recognized immediately, because the oven no longer generates value.

This shows why depreciation isn’t just bookkeeping. It’s about fairly representing the relationship between investment and value created.

Why should managers care?

You might be thinking: “Okay, but I’m not an accountant, why does this matter to me?”

Because depreciation affects decisions you do care about:

  • How profitable your product or service looks.
  • How much room you have for pricing or discounts.
  • When it’s time to replace aging tools and equipment.

Where the money went

So where did the money go?

It didn’t disappear this year. It left earlier, the day the bakery bought the oven. Depreciation is simply a structured way of spreading that earlier outflow over time.

In human terms:

  • Cash flow: The money went out in year one.
  • Profit & Loss: The cost is recognized gradually, but only as long as the asset is still generating value.

The bigger picture: why Leaders should care

For managers, understanding depreciation is not just an accounting exercise. It influences:

  • Pricing: products must cover the cost of wearing out equipment.
  • Investment planning: knowing when old assets need replacing.
  • Profit analysis: recognizing that some “costs” aren’t tied to cash leaving the company.

It also connects back to a big truth in finance:
Profit is an opinion. Cash flow is a fact.
Depreciation is where that distinction becomes very real.

Back to our industrial bakery

Picture our bakery again:
Buying the new industrial oven for 500,000 is an investment.
Each year, as bread is baked, part of the oven’s value “burns away”, say 100,000 per year.
That 100,000 shows up as depreciation, a cost of running the bakery, even though the actual cash was spent upfront.

If the oven lasts the full five years, the cost is evenly spread. If it breaks down after three, the bakery must take the remaining cost in one go, because it no longer produces value.

A note on reality: Financing and timeframes add another layer

In practice, things can get even more complex. Depreciation we discuss here is the basic Straight-line Depreciation, there are other variants. In addition, large investments like ovens, trucks, or new buildings often require financing. That means loans, interest costs, and repayment schedules.

And importantly, not all assets follow the same schedule. A laptop may be written off over three years. A delivery van might be five. A large industrial machine could be seven, or more. The point is that each asset has its own useful life, and depreciation follows that timeline.

The principle remains the same: assets lose value over time, and that decline should be matched against the revenues they help produce. But the financial story becomes richer when financing and different timeframes are added to the picture.

Final thoughts

Depreciation isn’t a trick. It’s a mirror that shows how time, use, and wear slowly eat into the value of assets. It doesn’t hide money, it shows reality.

So next time you hear someone say, “We’ll depreciate it over five years, so the cost is only…”, remember:

  • The money, cash, still needs to be paid out.
  • The cost will appear as long as the asset creates value.
  • And if the asset fails early, the costs don’t politely wait, they show up immediately.
  • And if you maintain the asset and it lasts longer than expected, the depreciation has ended, so your costs drop until you choose to replace it.

That’s not only accounting. That’s good business sense. For anyone developing financial literacy or building business acumen, understanding depreciation is a key step in seeing how business finance reflects reality.
Ready to talk?

If this sparked ideas, or if you’d like to explore how your team can build financial acumen through Serious Fun, let’s connect.

Request your copy of Apples & Oranges: Everything You Need to Understand Business Finance or

Start a conversation with us: https://celemi.com/contact

Let’s make business acumen everyone’s business!


Let’s talk!

Contact us
© Celemiab Systems AB 2024. The trademarks and brand names displayed on this Website are the property of Celemiab Systems AB, its affiliates or third party owners. You may not use or display any trademarks or brand names owned by Celemiab Systems AB without our prior written consent. You may not use or display any other trademarks displayed on this Website without the permission of their owners.
crossmenu