Fujitsu wanted to help emerging leaders deepen their understanding of sustainability beyond environmental action alone.
At the IMPACT Conference in Lisbon, Fujitsu brought together high-potential participants from across the Americas, APAC and Europe. The conference theme was “Sustainability beyond Green: Integrating Mind, People and Planet.”
The goal was to help participants explore sustainability as a leadership and business challenge, connected to self-leadership, team leadership, customer value, and long-term business performance.
“We wanted participants to explore sustainability as a leadership and business challenge, not only as a topic of responsibility. The simulation helped make the connections between people, planet, profit, and decision-making visible in a very practical way.”
— Susann Wießner, Global Learning & Skills, Fujitsu
Fujitsu needed a learning experience that could make sustainability practical, business-relevant, and connected to the company’s own work with customers and sustainability services.
As part of the conference program, Fujitsu used CELEMI Sustainability™ in a facilitated simulation session delivered by CELEMI.
Participants worked in teams and explored how sustainability decisions affect business performance over time. The simulation challenged them to balance people, planet, and profit while dealing with trade-offs, competing priorities, and the consequences of their choices.
To strengthen the connection to Fujitsu’s own reality, Nathalie Struck, then Head of Sustainability Services at Fujitsu, helped bridge the simulation experience to concrete Fujitsu sustainability cases, including initiatives and customer-related examples the company had delivered, was delivering, or could deliver in the future.
“What made the experience powerful was the connection to real business complexity. Participants could see that sustainability is not a separate agenda. It is part of how we make decisions, serve customers, manage risk, and create future value.”
— Nathalie Struck, then Head of Sustainability Services, Fujitsu
This helped turn sustainability from a broad concept into something participants could connect to real services, real customer challenges, and real strategic opportunities.
The session formed part of a broader leadership and sustainability journey during the IMPACT Conference.
The session created strong engagement and measurable learning impact.
Based on 47 participant responses, understanding of the topic increased from 5.7 to 8.6 out of 10. Participants rated the seminar 9.4 out of 10 on average, and 100% recommended the learning experience.
Participants described the simulation as hands-on, practical, collaborative, and highly relevant. Several comments highlighted how the simulation brought the complexity of sustainability to life in a business context.
One participant wrote that the experience “brings the complexity of this to life in a business world.” Another described it as “a close-to-real-life, well-curated test of our thinking and concepts, and how we and society need to think.” Others reflected that sustainability decisions involve hard choices, unintended consequences, and the need to balance people, planet, and profit across the whole value chain.
“What stood out was the level of engagement in the room. Participants were not just listening to ideas about sustainability. They were making decisions, seeing consequences, and reflecting together on what responsible leadership requires in practice.”
— Daria Hüger, Talent CoE, Fujitsu
For Fujitsu, CELEMI Sustainability™ helped turn sustainability from a broad theme into a shared business experience that leaders could discuss, test, and connect to real customer value.