Exercise business thinking for winning results. Align your people behind your strategy.
In Celemi Enterprise™, teams act as companies competing for the same customers in a fierce marketplace. Each participant assumes a management role in Marketing and Sales, Development and Services, Planning and Delivery, Finance and Control. The goal? Earn short-term profit while creating long-term value.
Over 8 years, teams annually win or lose customers based on the company’s offer and performance. Success is a calculated marathon, not a mad dash to the finish line.
Propel your company to the top with Celemi Enterprise—a fierce competition that ignites ambition and builds strategy.
Senior managers, middle managers, entrepreneurs and others with marketing, sales, business and financial responsibilities.
1-1.5 days, corresponding to 8 years of fictional operation.
Board-based business simulation with digital support.
Number of participants
12-30. Participants are divided into 4-6 teams, and multiple games can be held simultaneously.
Enterprise is available in Bulgarian, English, French, Italian, Japanese, Mandarin Chinese, Polish and Swedish, however we continously translate our simulations into more languages. Please contact us for more information.
Don’t hesitate to contact us if you’d like to know more on how Celemi Enterprise could drive your company towards higher performance.
“Red and blue oceans”
Positioning and branding
Product portfolio management
People and processes
Planning and execution: strategic vs. operational dilemmas
Team and role dynamics
Through the tough competition of Celemi Enterprise™, participants learn to:
put strategy into practice—fast.
prioritize based on the right information.
attract the right customers and monitor customer satisfaction.
assess the company’s current performance.
recognize the company’s most important value drivers.
understand the roles and benefits of strategy and branding.
use resources wisely.
Celemi Enterprise™ helps companies who want to be on top and stay on top by:
targeting and selling to preferred customers.
developing and keeping an attractive and profitable product portfolio.
getting the most out of people and processes.
creating a strong, sustainable brand.
communicating company strategy.
building common understanding of the big picture in each employee.
“Enterprise™ clarified and reinforced our message about our strategic priorities. The simulation setting really engaged the participants. This trigged many interesting discussions.”
– President and Chief Executive Officer, BE Group
“It’s the most interactive training I have ever attended. Key points are highlighted with practical demonstrations that every participant can see and feel.”
– Call center Manager, Customer Care Department, Česká pojišťovna
“To be winning in a changing market, you need to have the resourcefulness and flexibility to quickly convert a selected strategy into action. We successfully used the Enterprise simulation to improve these competences in our team.”