Empower your employees to think like business owners through the power of play. Experience the results of sound business sense.
In Celemi Apples & Oranges™, your people will lead A&O Inc—an established, fictitious company facing tough, real challenges. Through a series of simulated exercises about the foundations of business, they’ll learn firsthand how to monitor cash flow, better utilize resources and improve productivity. Balance sheets and income statements teach them to measure results and understand how their daily decisions impact the company financially.
Everyone’s a winner in Celemi Apples & Oranges™—a playful approach to serious business results.
Business acumen, financial literacy, big picture view, operational decision-making
Anybody who will gain from learning about business finance. Employees at all levels.
4 to 16 hours corresponding to 3-4 simulated fiscal years.
Board-based business simulation with digital support
Number of participants
3-6 teams, 12-24 participants per facilitator. Unlimited number of participants in total. Multiple games can be held simultaneously to illustrate for example different continents, markets or business units.
Celemi Apples & Oranges is available in a large number of languages. We continuously translate our products into new languages. Please contact us for more information.
Use A&O when you want your employees to strengthen their business acumen.
Know how to deploy company resources more efficiently
Learn how to read and interpret financial statements
Learn how to identify critical elements affecting profitability
Learn how to analyze financial ratios and key performance indicators
Get an understanding of financial- and management concepts
See how their daily decisions impact the company strategically and financially
See how they continuously can identify improvements in their own business operations
Learn how the business generates profits today, and how it needs to generate profits in the future
Today, Business Acumen is a key competence and competitive advantage. Business acumen, is, according to our way of looking at it, business understanding applied; the ability to put business knowledge into practice and make sound business decisions.
Business Acumen includes:
Business finance and financial literacy: Understanding what drives growth, profitability, cash flow. Being able to interpret and get financial statements and KPI’s. Knowing which levers to pull to make sound business decisions.
Seeing the big picture: Understanding the business and the market and what drivers influence it.
Decision-making: Being able to make trade-offs of decisions, short and long-term.
Strategic thinking: Being apt to turning strategies into operational action.
Leading change: Be able to make change happen by aligning and empowering employees
Analytical thinking: Ability to analyze market data
“Put into a nutshell, Celemi Apples & Oranges™ demystifies finance: complex principles are clarified within one day without previous knowledge being required. But more important, our people are highly enthusiastic about the program and the gut-feel understanding it provides, especially when transferring the key learning points into the daily business.”
Business Services Consultant, Siemens
“In one of our factories we came up with £1 million worth of potential improvements as a direct result of the Celemi business simulation.”
“Celemi Apples & Oranges™ surpassed our expectations by a wide margin. It not only gives us a foundation to build on – it also creates enthusiasm and gets people involved. These are essential components for us as we launch our development program.”
-Personnel Manager, Volvo Car Corporations
Celemi Apples & Oranges is available in four different business logics:
Download our white paper, “Clarifying Business Acumen”