CELEMI Apples & Oranges™
Our Business Finance Simulation

Financial Simulation

CELEMI Apples & Oranges™ is Celemi’s bestselling simulation – enjoyed by millions of participants worldwide. With both in-person and digital options, along with multiple versions and opportunities for customization, you can deliver financial simulation training that is carefully geared toward targeted and relevant development.
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Laptop with CELEMI Apples and Oranges™ Triple Bottom Line business simulation
Board-based versions
In-person, hands-on simulations
Digital versions
Online simulations hosted on CELEMI Learning Space™

Financial Simulation Games That Educate and Empower

CELEMI Apples & Oranges™ stands out as a comprehensive business finance simulation game – a thorough, rewarding, and eye-opening experience for everyone involved. Count on a learning experience that develops financial knowledge and skills while building collaborative rapport and helping all participants better understand their decision-making process.

Our carefully developed and thoughtfully deployed financial acumen training goes beyond the surface to help individuals comprehend how an organization generates revenue. It identifies key metrics and demonstrates the significant impact of each person’s role on these metrics, no matter their position.

The simulation becomes a catalyst for participants to understand how they can contribute to both the financial and operational success of the business. It blends the theoretical and practical, individual choices and group decisions, to provide a holistic experience that enriches and empowers participants.

By fostering motivation, alignment, and communication, CELEMI Apples & Oranges™ breaks down silos within units. The process encourages collaboration and creates a more cohesive and financially savvy organizational culture.
Top view of people playing CELEMI Apples and Oranges™ business simulation

Business Challenges Addressed With Financial Simulations

What areas of financial oversight and management can you expect CELEMI Apples & Oranges™ to cover? Key areas of focus include:

Business Acumen

Make informed and insightful business decisions

Financial Literacy

What do the three financial statements tell you, and how do they all connect?

Cash Management

Cash is king. Why and how is it different than profit?

Operational Decision-Making

How do my decisions impact others as well as the financial outcome?

Working Capital

Improve your organization’s financial health.

Capacity Utilization

Increase operational efficiency and resource utilization.

Collaboration

A shared understanding of financial concepts strengthens communication and collaboration

Implementation Options For Financial Simulation Training

Which staff members and teams can benefit from CELEMI Apples & Oranges™? This financial simulation training empowers employees and leaders from across your organization, including:

Individual Contributors

Understand your role in the company’s ecosystem and how you contribute to success.

Leadership Development

Provide your leaders with a safe space to practice decision-making and see the outcomes.

Front-line leaders

Meet daily challenges and optimize individual situations while aligning with the organization’s strategic direction.

Research and Development

Innovation and speed to market. “How does my work contribute to our financial success?”

Engineers and Operational Leaders

Understand how your decisions impact financials.

Sales People

Understand how you impact your organization and understand the financial value of what you sell to customers.

First-Time Managers

A perfect intro to finance for non-finance roles

Optimized Deployment for Financial Simulation Training

With these options, your organization can easily find the path to deploying financial simulation games that best align with its structure and needs.

Digital versions

 Can be delivered face-to-face or virtually

Board-based versions

In-person, hands-on simulation

Group size

Teams of 4, with unlimited teams

Language support

Available in over 26 languages

Targeted Industry Versions for More Precise Financial Simulations

Through all versions of CELEMI Apples & Oranges™, participants get an overview of how their whole organization functions both financially and operationally. They gain an understanding of how their daily actions and decisions affect the company’s profit and loss statement, balance sheet, and cash flow statement.

Below you will find some of the key differentiators between the CELEMI Apples & Oranges™ versions. All versions are holistic business finance simulations in the sense of running a full business and are easily customized in their delivery to address your specific needs.

Triple Bottom Line

Understand how sustainability and profitability can go hand in hand and strengthen long-term strategy. Extra focus is on:
Sustainability as an enabler
Sustainability performance and finance
Impact on People, Planet, and Profit

Manufacturing

Understand the challenges of a manufacturing organization with a special focus on working capital and cash optimization.
Streamline your production
Optimize inventory
Achieve profitable growth
Find internal efficiencies

Manufacturing Sales

Understand the challenges of a manufacturing organization with a deeper focus on the importance of finding the right customer base.
Build both short- and long-term value with the right customers
Financial as well as intangible value of your customer base
Short-term vs. long-term contracts and customer loyalty
Importance of payment terms

Service

Understand the challenges of running a knowledge organization.
Capacity utilization
Demand forecast
Developing optimal team capabilities
Building a valuable customer base

Retail

Understand the challenges of running a retail operation.
Inventory optimization
Conversion rates
Reduce waste and obsolescence
Capacity utilization and demand forecast

Health Care

Understand the challenges of running a healthcare system.
Interdepartmental collaboration and capacity utilization
Alignment with the organization’s strategic objectives and mission
Increased patient satisfaction
Optimize resources for enhanced outcomes
“Celemi Apples & Oranges exceeded our expectations by a wide margin. [It] not only gives us a foundation to build on – it also creates enthusiasm and gets people involved.”
Personnel Manager
Volvo Bus Corporation

Frequently Asked Questions

Most sessions run between half a day and a full day, depending on your format and objectives. It’s also easily adapted for two half-day sessions, an option that works especially well for virtual deliveries across multiple time zones. Our team can recommend the ideal format for your setup, just reach out to us.


Every delivery is adapted to your organization’s needs. In most cases, this means adjusting the facilitation, discussions, and examples to align with your business and culture, an approach that covers the needs of about 90% of our clients. For deeper customization, we can also add tailored exercises or fully custom versions of the simulation. We’ll help you choose the right level of adaptation for your goals.


Clients often see measurable improvements in margins, cash flow, and working capital efficiency, as well as stronger employee engagement. When people understand how their daily decisions impact financial results and strategic direction, they make smarter, faster, and more aligned choices. Let’s talk about what that could look like for your organization.


Absolutely. The simulation is built for everyone who contributes to business results — not just finance teams. Participants walk away with a clear understanding of how their work connects to company performance and success.


Ready to Learn More?

Celemi is ready to deliver engaging, enriching, in-depth, and customizable financial simulations that address key challenges and opportunities for your organization. Contact us to learn more or schedule a complimentary demo to experience CELEMI Apples & Oranges™ in action.
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