CELEMI Enterprise™ – Our Business Strategy Simulation
STAY AHEAD IN A CHANGING WORLD
Elevate your company to the top with Celemi Enterprise™, a competitive business strategy simulation that sharpens strategic thinking and fosters growth.
In Celemi Enterprise™, teams step into the shoes of competing companies, vying for the same customer base in an intensely competitive market. In this immersive experience, every participant takes on a management role in one of four areas: Marketing and Sales, Development and Services, Planning and Delivery, and Finance and Control. The goal? Generating short-term profits while laying the foundation for enduring value.
Over 8 simulated years, teams annually win or lose customers based on the company’s offerings, performance, and brand positioning. Success is a calculated marathon, not a mad dash to the finish line.
KEY CONCEPTS
Celemi Enterprise™ helps companies who want to be on top and stay on top by:
- targeting and selling to preferred customers.
- developing and keeping an attractive and profitable product portfolio.
- getting the most out of people and processes.
- creating a strong, sustainable brand.
- communicating company strategy.
- building and strengthening employees’ understanding of the big picture.
“Celemi Enterprise™ clarified and reinforced our message about our strategic priorities. The simulation setting really engaged the participants. This trigged many interesting discussions.”
– President and Chief Executive Officer, BE Group
”What’s great is that everyone gets something different out of Celemi Enterprise. If you work with purchasing, you learn about brand image, and if you’re in marketing you learn about finance and strategy.”
– Simon Eade, Sr. Leadership Development Specialist, Volvo Car Group