Inspire people and help them realize your company’s marketing strategy. Celemi Livon Lite™ is a serious game offering the fast track to a basic understanding of the principles of marketing and branding.
Celemi Livon Lite™ is based on a case. At the starting point, four companies are fiercely competing in a narrow segment of the marketplace. There is little differentiation, causing a restless customer base with little loyalty to their respective companies. Teams need to decide on how to best use their limited resources on attracting a selection of customers.