Volvo Cars: Communicating a Product-and Branding strategy
The Human Resource department at Volvo Car Group was looking for a way to get the new product- and branding strategy understood, and bought into across the company. Celemi Enterprise™ was deemed a perfect match.
“What’s great is that everyone gets something different out of Celemi Enterprise. If you work with purchasing, you learn about brand image, and if you’re in marketing you learn about finance and strategy”
– Simon Eade, Senior Leadership Development Specialist, Volvo Car Group.
In the first year alone, 12 seminars were held for 250 specially nominated managers from all over Europe, North America, and Asia. People from different company departments and units were put in the same team, making them see their simulated company from new perspectives, and recognizing different needs.
“What’s great is that everyone gets something different out of Celemi Enterprise. If you work with purchasing, you learn about brand image and if you are in marketing, you learn about finance and strategy.”
– Simon Eade, Senior Leadership Development Specalists, Volvo Car Group