Build cross-functional cooperation. Develop big picture understanding. Practice strategic decision-making.
In Celemi Decision Base™, teams manage their own capital-intensive companies and compete for the same customers in a rapidly changing marketplace.
Participants act as finance, production, marketing and corporate intelligence. They take over a company, grow with scarce resources, battle for positions and improve profitability—in good times and bad. It’s a customizable and dynamic challenge of analysis, strategy, execution and navigation to make the right investments at the right time.
Let your employees earn a “micro-MBA” through play with Celemi Decision Base™—a comprehensive simulation for productive collaboration.
Managers, Senior Leaders, Supervisors, Sales Professionals, and Key Individual Contributors
Board-based business simulation with digital support
Number of participants
12-30 per facilitator. Participants are divided into 3 – 6 teams. Larger groups can be accommodated with additional facilitation support.
Translated into a great number of languages. Please contact us for more information.
Market Share & Competition
Strategic Planning & Execution
Profitability & Cash Flow
Critical Thinking & Decision Making
Profit and Loss statement
Cash flow statement
Operating cash flow
Investment cash flow
Financing cash flow
ROA – Return on Assets
ROE – Return on Equity
ROS – Return on Sales
ROCE – Return on Capital Employed
DSO – Days Sales Outstanding
DIO -Days Inventory Outstanding
EVA – Economic Value Added
Decision-making is a crucial business skill.
In Celemi Decision Base™, there are hundreds of decisions to make; operational as well as strategic. Teams are challenged to make these decisions while under heavy competitive pressure, limited resources, and demanding time constraints.
Invest now or later?
Pursue all markets or just a few?
Borrow money or earn it first?
Develop new products or maintain existing ones?
Be a market leader or an early follower?
Which markets to enter and when?
You know the program is effective when people from
manufacturing, sales and marketing become sensitive
to each other’s needs and understand how the other
– Manager, 3M
We found Celemi Decision Base™ to be profoundly
valuable. By experiencing the positions of senior
management, our sales people gained a newfound
appreciation for what our customers experience in
their jobs and developed a greater ability to talk the
customer’s language. We required every Oracle USA sales representative to
take this training. It was exceptional.”
– Sales manager, Oracle
I better understand my personal impact on financial
results and hope to find ways to make things better…
I hope everyone takes this. It’s good material for
developing increased understanding of financial terms
and interactions in the business environment.