Lassons’ Didactic Doggerel: The bottom-line…

If sales is vanity, profit is sanity and cash is a fact

Then you’d better stop talking, get up and act

Cause selling what you produce is of no great use

If you’re selling champagne at the price of juice

And even if you’re raising your prices, which is great

That really won’t help if the payment is too late

So know what to sell and to what price

And package it well so that it looks nice

If you need to give discounts to make it a bargain

Than do be aware you are gambling with your margin

And finally to not make the loss greater

Cash in is worth so much more now than later!

 

 

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